Hi, I’m Emma. I’m the home cook and recipe creator behind Kitchen Mason – a site dedicated to simple, reliable British recipes and practical kitchen tips. I help everyday home cooks feel confident and comfortable in their kitchens, and enjoy cooking from scratch again.
If you have a project in mind that aligns with my approach to home cooking, I’d love to hear about it.
Who I Work With
I collaborate with brands and partners who share a focus on:
- Simple, everyday ingredients
- Practical home cooking
- British kitchen culture and traditions
- Making cooking feel calmer and more approachable
- Enjoying cooking
My audience values clear guidance, trustworthy recommendations, and recipes that work in real kitchens.
Who My Audience Is
My readers are mainly UK home cooks who want:
- Everyday British recipes they can trust
- Clear, step by step guidance
- Practical tips that save time and effort
- Recipes and tips that help them enjoy cooking again
They’re not looking for trends – they want recipes that work, and guidance that helps them cook with confidence.
Why Work With Me
- Over 20 years of home cooking experience
- Well tested, easy to follow recipes that perform in real kitchens
- A loyal, engaged audience
- Calm, clear tone. No hype – just good cooking
- Content that resonates with real people and real lives
My original recipes and photography have also been featured on sites such as Food Network, Buzzfeed and Cosmopolitan.
Let’s Collaborate
If you have an idea you think would be a good fit for Kitchen Mason and my audience, please get in touch.
You can use the contact me page, or email me at emma@kitchenmason.com. I’m always happy to discuss opportunities in more detail.
Emma x